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Valeria Cotoner: Singularity on a slow fire

Tradition, quality and sustainability. If Valeria Cotoner had to be defined in three words, they would be these, understood as a return to the essential. It is one of the prêt-à-porter fashion firms that is giving more to talk about, and that has a large group of customers who value, above all, both its originality and the ethical principles on which it is based. 

The latest collection was presented at El Invernadero The Sibarist, dressed for the occasion in keeping with the ode to cotton that inspires the brand, as well as its vibrant prints.

Fotograpy of Rebeca Patillas Sobrino.

Its founder and designer Valeria Castillejo, went from a flower company to fulfilling her dream of creating a fashion brand when the pandemic arrived in 2020. A series of colourful designs where prints are the absolute protagonists. All of this united by the craftsmanship of the millenary techniques with which her fabrics are made, which are committed to integrating traditional techniques into modern fashion.

Valeria Cotoner’s designs are very special, as they produce limited units of each collection, and they only produce two a year. This is because all the fabrics are hand-woven on looms in the city of Hyderabad in India. During the designer’s conversations with local artisans, she discovered that ancient techniques are passed down from generation to generation.

Fotograpy of Rebeca Patillas Sobrino.

Nowadays, due to globalisation and industrialisation, fewer and fewer people are dedicated to this art. That is why Valeria Cotoner’s background is based on elevating and valuing craftsmanship through communication initiatives that are able to integrate, support and safeguard the hands behind this work.

Tradition, quality and sustainability. If Valeria Cotoner had to be defined in three words, they would be these, understood as a return to the essential.

Fotograpy of Rebeca Patillas Sobrino.

The latest collection was presented at El Invernadero The Sibarist, dressed for the occasion in keeping with the ode to cotton that inspires the brand, as well as its vibrant prints. And the fact is that cotton, so undervalued, is the hallmark of this firm that exalts it to the category of a noble material. The reasons lie in its versatility, lightness for the summer and its softness to the touch as it is completely organic, as only natural products and fibres are used.

Valeria Cotoner’s designs are very special, as limited units of each collection are produced, and only two a year.

Fotograpy of Rebeca Patillas Sobrino.

All the pieces fit together, in fact, in the name. As it happens, the surname of the designer’s grandmother is Cotoner, whose etymological roots are found in the word cotton. The addition of Valeria, which is both the name of the designer and her mother, comes from the idea of bringing together under the same nomenclature several women who inspire her and without whom she would not have come so far.

Fotograpy of Rebeca Patillas Sobrino.

All the pieces fit together, in fact, in the name. The designer’s grandmother’s surname happens to be Cotoner, whose etymological roots are found in the word cotton.

A conscientious brand, which believes that the path of fashion is towards the circular, which although interested in the trends and the direction that current fashion is taking, does not allow itself to be influenced.  As Valeria Castillejo herself says: “I like to think that fashion is an art, in the end trends are ephemeral, while art is eternal. My aim is to create garments that are small works of art that never go out of fashion”.

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